Social media marketing depends on having the right people finding your message. And the best way to make sure you’re content shows up right where it’s need is through search engine optimization or SEO for short. SEO has been made far more complicated than it needs to be. There are dozens of formulas, software, analyzers and services being marketed. But Logo Design Company it’s simply telling search engines what your information is about in the clearest way.
If that last statement made sense, you’re half way there. Here’s how to do it easily and quickly Logo Design Company:
Finding the right keywords is an art and science. It’s a delicate balance between the broad subject and the detailed niche of your information. Going too far in either direction can hurt your results. Picking a broad keyword might make sense when you see all the searches there are for it, but it might be next to impossible to rank high for it on the search engines from all the competition. On the other hand, picking a detailed keyword phrase (also called “long tail”) get you listed at the top of search results, but there might not enough searches to give any real traffic.
The key then is to find the comfortable middle. Now this can vary for every industry, but as a rule of thumb, you can use the following rules:
• Stay away from one word keywords
• Look for keywords that have between 1,000 to 10,000 monthly searches
These rules aren’t set in stone, just a place you can start until you figure out your own unique numbers.
There are dozens of authorities on the subject of keyword placement. Some will give you formulas and ratios on how many times your keyword should appear on the page. For our purposes, we don’t need to worry about all that.
Here’s where to put your keywords to let the search engines find you… quick.
Make sure the first four words on the following contain your keywords:
• The page title
This is the text that appears on top of the bar of your web browser
• The headlines
These are your headlines that are in bigger fonts than the regular text. It’s the H1, H2 tags if you’re using HTML.
• The Meta boxes
Meta tags and Meta description are the areas in your website editor that allow you to tell the search engines what your page is about.
• In the content Logo Design Company.
Make sure your keyword appears at least 3-5 times, especially in the first line, somewhere in the middle, and the last line